Bellamagia

Discontinued When magic and beauty come together, it's Bellamagia.One innovative New Zealand hosiery brand knows it's not just about how we look when we wear premium hosiery, but about how it makes us feel.Bellamagia, a new collection of premium hosiery that understands that great hosiery has the ability to transform women, from the inside out.Each product in the collection references one of sixteen alter-egos – The Diva, The Warrior, The Goddess, The Contessa, The Femme Fatale, The Eternal – acknowledging that with the perfect hosiery, you can embrace whichever persona you choose.The collection is curated by Intimissima, a company with over 18 years' experience as a fashion leader in the Australasian hosiery market.“We wanted a sophisticated hosiery brand that resonated strongly in the Southern Hemisphere without compromising on the flawless fit and quality of manufacture that comes from a European product, says Managing Director Karen Short.“Every aspect of the Bellamagia brand has been developed in New Zealand – from the initial concept, to marketing and packaging – all with a talented and dedicated team of local businesses.”“The packaging has been designed with exporting in mind.”“The hosiery itself is made in Italy by one of the world's most renowned manufacturers ensuring the finest quality product.”The range has been carefully edited to reflect what a stylish, modern woman would want from a hosiery collection. It features a selection of classic styles ranging from luxury opaque pantyhose and footless tights to velvety soft semi-opaques, fine-quality knee-highs and invisible ultra-sheers. For the more fashion-forward; beautiful sheers with a classic back seam and satin velvet opaque stay-ups with exquisite lace detailing.“The collection is not only accessible and desirable to women but very much of the moment,” says Short.Bellamagia is available now from all major department stores as well as selected boutiques, shoe and lingerie retailers throughout New Zealand.Update: Currently Bellamagia is in the process of looking for new markets outside New Zealand.