Danskin
Active
Since 1882, the Danskin(R) Brand has proudly been synonymous with femininity, innovation, quality and superior comfort and fit. Starting out as a family owned business that catered to New York City's dancers selling tights, tutus, and leotards, Danskin(R) soon became the standard for dancers across the USA. Today Danskin(R) enjoys status as the ultimate female active brand, both nationally and internationally. The label has evolved with women's lifestyles for over 125 years to create the best in fashionable, functional dancewear, active wear and casual clothes as well as fitness equipment including weights, toning balls and yoga mats. Be it stylish activity-appropriate fitness, yoga, dance, gymnastics, or casual wear, Danskin(R) is dedicated to meeting the changing fashion wants and performance needs of active women and girls.Danskin(R) is credited with producing the first nylon bodywear in the 1950s. In the late 1960s, the company expanded beyond a market that consisted of dancers, gymnasts, and skaters when they marketed their first product designed for street wear by the general female public. Adding convenient snaps to a conventional dance leotard and updating the styling to make it more fashionable, the bodysuit was born. This was when the company began to market products to a broader range of consumers.The Danskin(R) mission is simple: To offer women and girls exceptional clothes for living. This includes feminine styles and comfort-conscious designs crafted in performance fabrics engineered for smoothing compression, moisture wicking capabilities, anti-microbial properties and UV protection, such as O2 performance, Supplex(R) with Lycra(R), Stretch Tech Nylon, Cocona(R), and more.Continuing their dance world contributions, Danskin(R) set the standard with the first knit-tights and leotards, plus introduced fishnet stockings and "Ballet Pink" and "Theatrical Pink" colored tights. This approach of adhering to high standards is universal to the Danskin(R) Brand. This commitment is apparent in the brand's active, yoga, gymnastics and casual wear lines as well.Through the years, the enduring popular brand has gone through several sales and acquisitions, an IPO, a return to non-public status and most recently (2007) a sale to Iconix, whereupon the company has licensed the Danskin name and presently operates the Danskin(R) Brand under DJM International, LLC.In 2006, Danskin(R) ranked #36 in The WWD Top 100 (Women's Wear Daily top 100 brands) and advanced to #23 in 2007.Danskin(R) continues to be a premier brand committed exclusively to addressing the multi-faceted needs of today's active women and girls. Their fitness, yoga, sports, dance, cheer, gymnastics, and casual lifestyle wear covers a variety of body types, ranging from girls' size 2T up to size 4X for women.
