Marie France
Active
Our MissionSince 1976, Marie France has had one specific mission: to listen to every single woman’s need and concretize her desires and fantasies. Along with an abundance of ingenious ideas, embraced by intense monitoring and clinched hard work, Marie France products have a propensity to unveil the inner magnificence of every woman by offering a rapture of soothe, fashion, and confidence. Our VisionFrom the very first beginning, Marie France products were subject to rigorous and constant control at every phase of their production process to ensure their durability and high standards. Starting with a small collection of basic hosiery items, Marie France team worked day and night to make sure a day like this would witnessed in which Marie France became “The Hosiery Brand” among consumers, launching more than 50 designs for every collection along with the 18 basic items of stockings swathing classic, summer and support lines. About Marie FranceEstablished in 1976, Marie France has always been dedicated to the market as an effective and dynamic company in the production and distribution of qualitative, ritzy fashion in leg wear, primarily stockings, tights and underwear. Famed with nothing but leading-edge collections, Marie France is a leader in the hosiery and underwear industry in the Middle East. With a staff totaling 230 workers in Lebanon, our global capacity of production is one million dozen annually. With a very well managed distribution network, and the most qualified professionals in the market, Marie France products are being sold today in more than 2600 points of sale throughout Lebanon, and are exclusively present in more than 20 boutiques and booths in the country’s finest malls and reputable supermarkets. Marie France is successfully being led to the international scene by maintaining the highest quality price ratio coherently with the development of its collection and the widening of the choices. Positioning:Marie France is positioned in the medium high end segment where it is characterized by high quality and distinctive products. It targets clientele who perceive hosiery as a necessity, and also attracts a niche looking after brand name and luxury image of this brand.The medium high end segment is considered today the most dynamic segment in the hosiery market with a high growth rate.
